What does cloaking mean? Cloaking means showing one content to search engines and another content to users which is considered black-hat SEO. Many websites put on uncensored content to get more traffic and show different pages to search engines to avoid low-ranking. However, spider is not as primitive as you may think. You can’t deceive thousands of crawlers on the Internet and once they discover the abuse, your website will be put into spam-list.
5 SEO Don’ts to Avoid Low-ranking
For building SEO-friendly website, you should be aware of SEO do’s and don’ts. This post will discuss the things you shouldn’t do.
Don’t deceive search engines: The first thing every webmaster should consider is not deceiving search engines. Hiding texts, links, cloaking, making sneaky redirects will lower your website page ranking or even may spam your website.
Don’t deceive users: First of all, make your website user-friendly. If users can’t find what they’re searching for on the website, they will bounce. Website structure and navigation should be well-organized.
Don’t submit to every directory. Avoid submitting your website URL to every free directory you come across on the Internet. Know where you submit URLs and analyze if it’s worth it. Choose the best directories, read the reviews, check out the traffic they get and only then submit your website URL. You better concentrate on several high-ranked directories rather than 100 useless.
Don’t have duplicate content. It’s obvious that writing one text for multiple pages is easy, however it may drop rankings. Unique content is one of the main criteria for Google high ranking so make sure you have minimized similar content.
Don’t make it too commercial: Pure commercial websites are usually low-ranked. That does not mean you should reject all kinds of advertising, however do not abuse. Besides, the advertisements you put into your website should be relevant to your content.
Keep to quality in everything you do. The next post will discuss SEO do’s.