Page load time is obviously an important part of SEO performance and website’s user-experience. Slow-loading websites have a high percentage of bounce rate (one page visits). In today’s competitive emarket, such websites will lose a number of potential customers.
Many website owners consider Internet connection speed as the reason for website’s slow performance. However, this is not the only factor that affects website load time. Learn eight reasons why your website speed is slow.
- Unoptimized images
If you have a lot of images on your site, consider resizing, cropping or just adjusting height and width attributes in the image tag. This will improve website load time.
- Bad web hosting
While you may think choosing a web hosting provider is easy as one, two, three, it’s not that true. If you choose a bad web hosting provider, your website will perform slowly. Research, read reviews before you decide on the one that’s best for you.
- Use of server intensive dynamic scripts
Dynamic websites such as those that generate their data stored in databases perform slower than simple HTML-based websites. Caching is one of the ways that helps dynamic websites load faster. Caching enables storing copies of frequently accessed dynamic documents, this way allowing files to be accessed faster.
- No compression of web pages
If you have a lot of pages within your website, compress them with Gzip or PHP. Gzip is compatible with most modern browsers and improves page loading time.
- Too much Flash
Too much Flash is evil. Try to avoid using Flash or at least do not stuff your website with lots of Flash as stuffing will dramatically slow down the speed of your web page load time.
- Bulky code
1. Make your files small
2. Remove unnecessary whitespace
3. Avoid using inline style
4. Optimize for a CSS/DIV docs based layout.
CSS vs table-based layout. Why?
With CSS layout you get better search engine rankings, improve accessibility, provide visual consistency through web pages, fasten page load time, obtain the opportunity of easy redesign.
- External embedded media
External embedded media can be one of the reasons of your website’s slow loading. Say, you put external links (videos, posts) from external websites, your website will be as fast as the external one. Try to host all the content on your server if you have enough disc space.
Spam is another reason for website’s slow performance. Put a captcha in your web forms as well as install and configure spam blocker to make sure your website is on the safe side.
In my next post we are going to discuss ways to speed up your website.