We have already discussed many of SEO tips. This post will be devoted to emarketing tips and strategies, some of which were mentioned in the previous one.
Email preview. If you’re not sure whether your email really looks attractive, use preview pane before you send. Many email clients such as MS Outlook provide users with the preview option.
Email signature. If you do not provide any information about you, your company would hardly be considered a trustworthy one. For this reason include a professional signature in the bottom of the emails you send. This will help build trust in relationships with your clients. The signature must contain the company name, your position in the company and personal details such as phone and email.
SEO blog. Say your company provides SEO services, it would be great if you send the latest SEO news, i.e. search engine newsletters to your subscribers. If you have SEO blog (which is a highly-recommended SEO tip for SEO service providers) on your company website, you better send your SEO blog posts in your email. Another option is to notify them by email that you have updated your blog, so they will follow the link.
Always on time. Say you always mail out on Tuesday, your subscribers will expect to get your email on Tuesday. So be consistent; make sure you’re on time every time. Additionally, keep to a consistent template; it will help you strengthen your company brand and features.