Fresh Content: Why Your Website Needs It

Why Your Website Needs Fresh ContentWebsite with quality content will hardly stand out in today’s competitive Internet market. Definitely it’s critical to create both user-friendly and SEO-friendly content, however it’s also important to ensure the content is living or fresh.

Learn the below SEO tips to develop quality fresh content.

Defining Fresh (Living) Content

Living or fresh content is the one that’s regularly added and updated. Perhaps the best example of living content is Wikipedia, the pages in Wikipedia are always updated and this is a great way for the website to obtain good rankings.

Google bot loves fresh content; the more content you write, the more often search engine spiders will come to check out your site. If spider notices that your website is regularly updated, it will shorten the time for the next visit. If the content is static, it wouldn’t return for a while. Also, be sure that static content is less sharable.

Developing Fresh Content

Now you know what a living content is but how to turn it into a developing (linkable) one? In SEO practices, links have always played a crucial role in web ranking and not only. The developing (linkable) content, in other words content that generates links to a webpage is going to rank higher in the search engines.

How to Make Content Linkable

You can read a number of content optimization tips on the web, however if your content is poor, putting correct headings, alt tags, etc won’t help you. If  it’s unique and well-written, you can be guaranteed it’ll bookmarked and shared on social networks as well as attract natural links. So make sure you write the content for humans and format them for search engines.

The Benefits of Fresh Content

Last but not least, I want to mention a few critical benefits of fresh content:

  • As we mentioned above, regular updates encourage spiders to visit websites more often
  • If you regularly write great content, you build authority to your site
  • The more great content you write, the more chances you have for ranking through keyword queries
  • Fresh content is indexed faster
  • You’ll increase traffic, as users always search for the updates on their favorite services/products

All in all, make sure you have a website with great living content, which is sharable and linkable.


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