According to the latest statistics reported by seoMoz, Compete, Nielson-Net, Alexa, and Karma Snack’s Snackfolio traffic analytics, Google search market share increased.
The statistics for March 2012 says that Google owns 86.77% of search engine market with over 3 billion searches per day. That means Google gets over 2900 hits per second! Obviously, this factor makes optimizing a website in Google more important.
If you want your website to meet Google’s criteria for high ranking, be aware of the latest updates.
Google has recently announced the latest update to the Panda algorithm 3.4 via Twitter. “Panda refresh rolling out now. Only ~1.6% of queries noticeably affected. ”
Panda targets the low-quality websites and if you have not heard about Google Panda before, I would recommend reading this first: “Google Panda Update: How to Avoid Low-ranking.”
Just keep in mind that Google algorithm changes from time to time and one of the reasons for that – is abusing SEO factors. People used to abuse the keyword meta tags to get traffic for irrelevant keywords many times. Since 2009 Google stopped using a keyword meta tag for ranking websites.
Additionally, too much SEO is evil: “Google’s working on an “Over-Optimization” penalty for too much SEO.” Google’s Matt Cutts announced that in the upcoming months or next few weeks search engine ranking penalty will be introduced. So if you consider too much SEO as a way to get better rankings, you’re on the wrong track. Make sure you keep to reasonable limits in your SEO campaign.
My next post will discuss 5 crucial takeaways from the latest Panda update.