Google’s 4th Penguin update, Penguin 2.0 was rolled out about a week ago. This update is a new generation of tech that should better stop spam.
The head of Google’s web spam team, Matt Cutts, announced that 2.3% of English queries will be noticeably impacted. The launch is also complete for non-English languages.
Penguin 2.0 goes deeper, impacting more webmasters; porn sites, game sites and big brands like Dish.com and ETS (educational testing service) were dropped down by their SEO visibility current.
SEO visibility benchmark is a term used by SearchMetrics which describes the visibility of a company’s web pages as they appear across a wide range of keywords in Google’s SERP (search engine result pages).
As you can see on the below table, most of the Penguin losers are sites related to games, porn and some blog/community brands. Also some small business sites were hit because they haven’t taken SEO serious enough.
However, they might not be losers in terms of traffic as they may be ranking for plenty other keywords not tracked by SearchMetrics.
SearchMetrics founder, Marcus Tober says that the impact was much stronger in the Germany than in the US.