What is Google Penguin?
Google Penguin is a code name for Google algorithm update that was first announced on April 24, 2012. Penguin focuses on fighting webspam and websites that are violating Google Webmaster guidelines. The algorithm targets decreasing the rankings of the websites that abuse Google webmaster guidelines by keyword-stuffing, cloaking, creating duplicate content and other black-hat SEO techniques.
Google unveiled the latest Penguin update, called Penguin 1.1 on May 25th, 2012. According to Matt Cutts the algorithm update is supposed to impact less than one-tenth of a percent of English searches. Penguin will affect 3,1% queries in English and 3% in German, Chinese, etc.
The strategic goal of both Google Panda and Google Penguin is to push high-quality websites at the top of Google’s search results. This will ensure users click on the right website and get the relevant information.
How to Survive Google Penguin Update?
If you want to survive Penguin’s recent update make sure you’re not:
- Keyword Stuffing – Keep to reasonable limits, do not overstuff your keyword tags with too many keywords. In addition, make sure the keywords in the tags are used in the content.
- Link Pruning – it’s the process of getting rid of spam, low-quality links. It’s recommended to run a backlink report at least once a month. If spam websites link to you, that will have negative effects on your website.
- Duplicate Content – Nothing is better than the unique and keyword-targeted content which is not duplicated.
- Anchor Texts – Websites with aggressive anchor texts for keywords are also hit by Penguin. Make sure you don’t do too much of a thing.
If you want to survive Penguin update, make everything natural, make sure your website has a unique, keyword-targeted content and a number of quality backlinks from similar niche sites. Stay tuned.