As a long-time Facebook user, I feel pretty excited about the news and I’ve heard some mixed feelings about Facebook search engine when compared to its rival, Google.
I don’t think Facebook’s search engine is going to even be able to compete with Google, Bing or the like. But on the contrary, Facebook says that it’s not going to be their main purpose.
First, let’s take a look at Facebook history. At its first stages, people used Facebook search to find other users in the social network.
But today, Facebook is also a place where big and small businesses are concentrated. It’s a very powerful tool for improving brands’ visibility and increasing lift in purchases. It’s interesting to know that some brand pages on Facebook get more visits than the websites themselves. Please see the examples at how social marketing works.
Obviously, people search not only for other users but products, brands and more. Why not? Business pages are regularly updated for fan reach purposes and fans are always willing to combine social networking with getting some valuable information about their customer base to further help their future promotions and sales.
But how serious is Facebook about launching a search engine when they don’t intend on competing with the likes of Google or Bing?
Here’s one of the latest search engine news. The CEO of Facebook, Mark Zuckerberq mentioned in his interview at TechCrunch that Facebook itself receives billions searches per day and they have a separate team working on developing a completely unique Facebook search engine.
However, according to Zuckerberg, Facebook search engine will still be mainly focused on helping people find other people on the social network.
The SERP or Search Engine Results Pages, are going to be based on your connections alone and not on the keywords as other search engines are designed to. Zuckerberg gave an example of wanting to know about a sushi restaurant and being able to tell what’s the right answer based on your connections.
Sounds interesting on paper, sure, but we won’t quite know how well or how bad it performs until it’s in the users’ hands.
Let’s see what’s the Facebook team will come up with.