Have you ever considered creating a plan for your blog post before you get right on it? It seems some folks simply put their ideas without bothering much about structuring the post which is crucially important.
If you want to write an effective blog post, make sure you’re familiar with the below blog writing tips:
Know Your Audience: Ensure you’re clear with the audience you target. If you know your audience, you know how to write for it to understand.
Create a plan: Clearly determine the main idea of your post. Say your post is meant to educate people about website evaluation.
Now let’s start with a plan:
A. What is website evaluation
B. How to evaluate a website/Tips for website evaluation
C. Why you need website evaluation
So your point A (introduction) should describe what a website evaluation is, and your point B (body), is going to describe how to evaluate a website, i.e. provide tips and recommendations for website evaluation. Point C (conclusion) should give a reader an idea why you need website evaluation.
(For instance “By evaluating a website, you discover the areas which need to be improved.”)
Stuffing is evil: Do not stuff your content with too much information. Surely, you can add point D and speak more about website evaluation; but I can assure you no one is going to read two pages blog post. Remember that it’s a post and you should make it short and clear.
Use keywords in your post: Use keywords in the heading, introduction (1st paragraph), in the body, etc.
Use but do not stuff your content with them, as stuffing=spamming, so keep to reasonable limits and proper keyword usage will bring organic traffic to your site.
Proofread/Edit Your Post: Are you sure your post doesn’t contain spelling or any other mistakes? Imagine a reader who absolutely loves your content but finds spelling mistakes? Or vice versa, you don’t have spelling mistakes but the reader cannot get the main idea of your post; for instance, you speak about why people need website evaluation and then you speak about how to increase visibility of the site… This is a common mistake when two topics are mixed. Another mistake example would be if you start with “why you need website evaluation” and end with “what is website evaluation.”
So determine the main idea of your post, create a plan how to write it, keep to consistency and make sure your reader understands every single word. In my next post we’re going to speak about how to make a post sharable and linkable.