Obviously, starting SEO campaign such as improving website’s visibility makes no sense unless the website is ready for it. So above all, you should consider designing effective web navigation as a keystone of website architecture.
Site architecture refers to the structure of your website and the way the pages are connected to each other.
Flat website architecture is considered SEO-friendly. Creating a ‘flat’ site involves minimizing the number of clicks it takes to reach the pages within the website, offering quick access to all its pages. (See the example of flat website architecture on the image). Basically, no more than three clicks is ideal for reaching all the pages within your site, as less click means higher importance to search engines.
Besides, no one would spend plenty of time on searching the particular thing on one website, considering the fact of dozens of websites. Visitors will just bounce from your website, increasing bounce rate which negatively affects website rankings.
Therefore, consider flat site architecture when building a website. It will help you drive traffic to your website; increase its popularity and visibility as well as improve PR and SERP.
Make your website both SEO and user-friendly to stay ahead the competition!