Search Engines More Trusted Than Social Media For News & Information

Which source would you trust for news and information? I personally never look for any information on social networks. Usually, I use my list of trustworthy websites as a source for knowledge and information or simply put the queries into the search box in Google and check the results. For the news, I may also use traditional media.

Recently I came across of one of the studies – 2013 Edelman Trust Barometer- which states that for news and information people trust search engines and traditional media more than social networks. 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from “informed publics” — college-educated individuals in upper income brackets that follow public policy issues and are active media users.

According to the study, 58% respondents said that they trust search engines and traditional media more than social media. 41% of media users claimed they trust social networks.

See the image below.

(Note that “Owned media” refers to company websites, while the “Hybrid media” definition appears to describe company blogs and microblog services like Twitter.)

Search Engines More Trusted Than Social Media For News & Information

However, for the search engines, 58% of trust, is a sign to provide more reliable results and not just give a list of random links in response to queries. Google does it with its Knowledge Graph, while Bing has its Snapshot feature which is also very helpful.

To wrap this up, I’d simply recommend you one thing. If you’re an active Internet user, compile a list of trustworthy websites and refer to them anytime you need relevant information. Read the reviews, research and you’ll definitely compile the right list for you.

Stay tuned!

2017-03-13T13:15:06+00:00

One Comment

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