Being aware of the basic SEO and SEO tips is not enough to keep up with the latest SEO industry standards. Be sure to keep track of the latest search engine news. I’d recommend to make a list of top SEO resources on the web to stay updated.
In this post I’m going to speak about one of the best practices for modern SEO.
So it’s well-known that relevant inbound links have always been the golden rule of SEO. Today, website’s internal linking structure is also critical to SEO. An internal link is the one that points to another page within the website. It’s a good SEO practice to link the inner pages wisely.
Link your inner pages: Since internal links are very important today, take some time to improve your website’s internal linking structure by making sure the right keywords are linking to the right pages internally. In other words make sure your anchor texts (hyperlinked words) describe the page you target. This will make it easy and intuitive for both Google bots to crawl your website and your visitors to navigate within your site.
How to link inner pages. You can add links inside the content of the page or on a separate part of your site (menu, footer, sidebar, etc.) depending on the purpose you have. By linking to the most important pages of your website, you are creating authority for those pages. Every time you write a new blog post or article, look for other pages that you can link to. For instance my post Top SEO tips for 2012: Part 2 links to Top SEO tips for 2012: Part 1
Why you need internal links. Keyword-rich descriptive internal links can help your website boost rankings, increase the visibility of other pages within the site and drive traffic to them. If your content is good enough, you can be guaranteed that your internal links will work out and users will click on it. Internal links are powerful in terms of link juice.
So here are a few things to sum up. Internal links are useful for:
- User experience in terms of website navigation
- Establishing information hierarchy of the website
- Spreading link juice around the website
Make sure your website has a good internal link structure!