If you’re running a website, I’m sure you’re looking for ways to improve search rankings, increase ROI (return on investment) and stand out from the competition. In today’s competitive Internet market, it’s not as easy as it seems. However, if you’re aware of the best SEO strategies and how to apply them in practice, you can definitely do it.
How to improve search rankings?
Content = Fan Reach, Engagement, Amplification. From my own experience, I can say that quality and relevant content is never too much. Content is spread in directories, forums, social networks which primarily serve as a channel for fan reach, engagement and amplification. If your content is unique, it will definitely earn backlinks from relevant, high-reputable websites while links pass PageRank – the ranking power. So linkable and sharable content is one of the tips of a successful SEO campaign.
Social Media = Setting Things for Success. Things on the Internet change very fast and today, social and SEO are coming together as never before. Nowadays, it’s hard to imagine a trustworthy brand that has no official page on giant social networks like Facebook, LinkedIn, Twitter, etc. Social media marketing will help you put your business on map, get noticed, gain exposure and capture prospects.
Links = Reputation. If high-reputable websites link to your site, you do have a great chance of increasing PageRank and improving rankings in search engine results pages (SERP). Besides, backlinks build your online reputation.
Positive reviews, feedbacks = Trustworthiness What do people talk about your products and services? If they leave positive feedbacks on the Internet, you build trustworthiness with your audience and search engine spiders do trust people. For the search engine spiders, it really matters what people say.
Hope the above-mentioned SEO tips were helpful, we’re going to delve further into SEO tricks in my next post.