Social networking is the best way of business promotion and one of the most powerful SEO tools. While everyone can register in social networks, not every registered user can wisely use his opportunities. Social networking campaign requires a smart e-marketing approach.
The below SEO tips will help you get started. Note that by saying social networks, I mean both social networking and bookmarking websites.
How to start an effective social networking campaign?
- Select the best networks. Choose the networks which get a lot of traffic and are relevant to your business. Say you want to promote a clothing line; Facebook and Twitter are perfect in this case, however LinkedIn is the last place you’ll want to register. Don’t register in the networks that can’t help you; it’s better to concentrate on a few relevant websites, ensuring that you can manage all of them.
- Groups. Join relevant groups and and create a group for your own business.
- Get the right people on board. Invite the right people to target the proper audience for that reason take a minute and look at the interests of the person you’re going to add. If you have nothing in common and you’re more than sure that he/she won’t get interested in your product, don’t add. You need a quality traffic, which can be gained by getting the right people on board.
- Be kind. Try to get familiar with the contacts you don’t know, build warm relationship and they’ll keep track of your updates.
- Inform friends. Ask your friends to join your networks. They will be happy to become a part of your social world.
- Comment. Comment relevant posts, leave your URL, asking your friends to take a look at your post.
- Give character to your profiles. Update the status regularly and make sure your update is genuine and calling. Upload a picture and video if you have one. Regular updating means that you’re an active user and you’ll be noticed by other users. Just don’t do too much of a thing, not to leave the impression of a spammer.
- Be consistent. If you use several networks, make sure all of them have the same picture and get the same text for update; this will help people recognize and remember you.
- Be patient and enthusiastic. Nothing can be achieved without both.