However, many people have failed to understand this message, assuming that compiling as many links as possible is the best way to push their website to the top.
Note that it is in fact one of the biggest mistakes in SEO which has a negative impact on your website including but not limited to a drop in rankings or even marked as spam.
The main rule of link building is to build links for actual people and not for the search engines. Search engines will reward you if your links are popular and surely, if they are meant for humans. Here are top SEO tips you should consider, before you embark upon a link building campaign.
Link Building Tips:
Guest posting. For guest posting, you need to know three things; how to find the right sources, how to write well and how to promote your post. My Blog Guest is a place where lots of people post to build links. Guest posters are allowed a link in their bio or content, so this is a great opportunity for link building.
Link exchange. Exchanging links with other webmasters is also a good idea. You can submit your link exchange request in the webmaster website’s contact form. If you want to exchange links with bloggers, check out blogging platforms. Many of them would prefer to discuss their posts in the places where the right audience is concentrated.
Link juice. Link juice is the practice of passing link popularity from one page to another. It’s also described as a term generally used to express the amount of page rank given to a page from an external link. You can give links to pages within your website from your homepage and this will help that pages improve PR.
Deep linking. Deep linking is making a hyperlink that points to a specific page or image on a website, instead of that website’s main or home page. This is the example of deep linking. http://www.armenia.seocentury.com/services/ The URL contains all the information needed to point to a particular item, in this case the SEO Century Armenia services, instead of the SEO Century or SEO CenturyArmenia home page.
Social bookmarking. Similar to social networking, social bookmarking gives a great opportunity to build links and improve visibility. Despite a number of social bookmarking websites, not all of them are actively used. Keep in mind that you need to join and build links on reputable, high-ranked and appropriate social bookmarking websites. Before you create an official page on any website and develop a link building strategy for it, ensure you have come up with the right choice.
Use social media for discovery. Icerocket and Followerwonk are two good tools that help you keep an eye of bloggers on Twitter who might write about the content that is related to your site or what topics are trending, which is also a valuable information to know.
Forums, directories. You don’t need a page with lots of inbound links, you need a page with relevant inbound links. Don’t submit into directory, forum or the like just because it’s a place you can submit a URL. Make sure you choose the relevant source with the right audience. What you want is to improve the visibility of your website and drive a targeted traffic to it.
The benefits of internal linking will be discussed in my next post.