Search engines pay a special attention to website page titles. The first thing the crawler checks out when visiting a website is a page title.
Page titles result in website page ranking; relevant and effective page titles contribute to page rank increase, while irrelevant ones drop down the website PR.
How to write page titles?
• Number of characters. Do not write neither long nor short page titles. Your website page titles should be about 50 characters.
• Quality title. Some company owners demand including a company name in website page title, however it is not a good idea for all cases. If the company is not famous and is hardly searched by people, then it’s better to concentrate on putting relevant keywords to get high rankings in SERP and achieve popularity on the web. After gaining audience, using a company name in page title will make a sense.
Let’s make an example. Say your company name is Mary M, then including it in website’s page title will not show any effect) as people do not know you and won’t search for Mary M on the Internet. Even if you put your company name in page title then consider adding a business activity and services the company provides after slash. For instance Mary M | Clothes for Kids, or Mary M | Children’s Clothing Store. You can start using your company name in all page titles once you become more or less popular in the market or Internet. Using a company name in page title perfectly suits such world-famous companies as Google, Microsoft, Cisco, etc.
• Know how. Say you’re US, Chicago-based company and want to promote your business within the Unites States, particularly Chicago. In this case, being more specific would be a good idea. For instance Mary M| Chicago Children’s Clothing Store will be a great title. However if you want to broaden your geographical scope and work not only for people in Chicago, do not mention any state/city/region.
Some useful tips on page optimization will be discussed in my next post.