Automating Activities, Not Jobs

McKinsey’s Michael Chui explains how automation is transforming work. McKinsey & Company is widely considered to be one of the most prestigious management consulting firms worldwide.

A great talk that clearly explains why we need automation and what it exactly does. The common misconception is that the point of automation lies in automating jobs. The objective is to deploy technology to automate activities, while humans concentrate on more important and creative tasks, improving their productivity, doing more valuable and innovative things.

Another important thing to understand is that it’s not about whether we automate or not, it’s about how well we do it. A simple example in my case is using social media automation tools like Buffer, Hootsuite to share daily posts on social networks. These tools have allowed me to spend more time on high-priority tasks.

If you have a page on social media channels, especially if you have multiple pages, there’s no better solution than automated social media. I gave some tips on how to do it properly in one of my previous posts.
Also, it’s about embracing change: adapting to a new way of doing things takes time.

The greatest part of the talk was probably the highlight of  bringing the technology to the point where it can solve some issues and problems in the world. One of them is the inequality mentioned by Michael Chui and which I guess remains one of the major problems in all societies.


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